Nicolas André, le neopen - Devialet Dione

Devialet / DIONE

Unbound Sound.

Dione is a new sound bar created by Devialet with a unique design that offers an immersive sound experience. For the lauch of product, we were commissioned to realize the creative direction of 4 motions and to illustrate the visuals campaign and collateral assets.

Devialet Dione is the latest embodiment of Devialet’s engineering and acoustic expertise: an intensely immersive sound bar that’s equally advanced and intuitive. Seventeen autonomous high-end drivers deliver dynamic midrange and crystal-clear treble, while eight built-in SAM®-powered subwoofers remove any need for additional equipment, making Devialet Dione a truly all-in-one soundbar. Devialet Dione is powered by a suite of patented Devialet technologies that render it exceptional: SPACE™ provides a distinctly enveloping specialization effort, while AVL™ equalizes sound levels in real time. A custom Room Calibration scan? That happens in the Devialet App. On the aesthetic front, an incomparable thinness-to-performance ratio and iconic central ORB®️ that adapts to whatever in-home placement you choose. A plug-and-play way to enjoy a vivid, cinematic viewing experience in a 3D, 5.1.2 configuration. See the sound.

Client: Devialet

SOUND. UNBOUND.

— Motion

Film 1

Sound. Unbound.

PRODUCT EXPERIENCE

The first commercial creates the ecosystem bringing together elements for each other movies. Throughout the film, the different structures and architectural elements as well as the materials remind us of the two main forms of the DIONE soundbar, they complement each other, touch each other, moves in synergy with each other. The passage between the chiaroscuro and the gradients of the sky are taking us on a journey from the technological aspect to immersive audio experience it produces.

Film 2

All-in-one soundbar.

IMMERSION

The second commercial is focus on the immersivity that the DIONE provides to its users. It transforms the surroundings, the environment, bringing depth, volume and a full 360° new way to perceive sounds. We wanted to stay on a cozy and reassuring atmosphere for the atmosphere of this film. The experience of home cinema is generally done at home, in the intimate, at the end of the day or the beginning of the evening so the lights of a sunset, these pink, orange, red tones sometimes then the night seemed to us to be the key to reflect this moment.

Film 3

Intensely immersive.

TECHNOLOGY, PATENTS & SPECIFICATIONS

The third commercial solely focus on one aspect more technological and high-end than this which makes the DIONE sound bar truly one of a kind. The anechoic chamber, emblematic of the taking of measurements of the acoustic waves was for us a interesting environment to work with to talk and explore in-detail the DIONE technologic improvements and patents that makes its sound perception so unique. The exploded view of its components reveal its properties such as its acoustic architecture with its 17 loudspeakers including the 8 subwoofers, as well as the SPACE technology. The Application and calibration also needed to be highlighted; comfort on the one hand, but also the perfection of its technology on the service of its user.

Film 4

Strikingly discreet.

DESIGN

The last of the four commercials focus on the unique design and premium materials that set the DIONE apart from its competitors. Lines and curves are put in parallel thanks to composition games, the sphere on one side, the bar on the other, each complementary and in synergy, in their lines as in their functions. Its forms are the extension of its functions, the reflection of its high technology and its unique ergonomics. The chiaroscuro and the sunset lighting again gave us beautiful harmonious shadows which will allow us to focus the eye on the desired parts of each element. We felt aswell the need to accentuate the contact zone between the bar and the sphere, this sphere which seems to deform the bar gently to fit it better, the correlation with Einstein's theory of gravity had to be highlighted by playing on the scale ratios and compositions. We wanted to get closer to pure sensory and emotion via macro on the product, then expand the space to give emphasis and link the object to the space which surrounds it and which it sublimates, more spatial minimalist scenes reminiscent of celestial orbs.

Research & development